We are New Aspect
Over 20 years of experience in telecom accessories
Since 2005, we have grown into one of the largest distributors of smartphone and tablet accessories in the Benelux. From our headquarters in Hengelo and our purchasing office in Guangzhou, China, a dedicated team of more than 40 colleagues works every day to build strong own brands, long lasting customer relationships, and smart solutions for the telecom sector.
In the Netherlands and Belgium, our own brands have established a strong top 3 GfK market position. We work with leading customers such as MediaMarkt and Belsimpel.nl, as well as many other major retail chains, telecom specialists, online retailers, and purchasing organisations.
In recent years, we have also experienced strong international growth. We are becoming increasingly active in other European countries, including Germany, and continue to expand our market share across Europe. This international ambition creates a dynamic environment where entrepreneurship, speed, and innovation are key.
What sets us apart? We combine market knowledge, flexibility, and a strong international network with a personal approach. We think ahead, act quickly, and identify opportunities others may not yet see. Our core values are always at the heart of everything we do: Respect, Commitment, and Enjoyment.
Our mission
We want to be a fully-fledged partner in creating high-quality solutions, driven by personal attention.
- Committed
- Respect
- Enjoyment
Our vision
Our vision is to become the preferred partner for telecom accessories through continuous innovation and delivering excellent customer experiences. We strive to play a leading role in the telecom accessories market by anticipating trends, delivering high-quality products and offering tailor-made solutions that meet the evolving needs of our customers. By promoting a culture of collaboration, diversity and inclusion, we strive to create an inspiring workplace where our employees can thrive and add value to our customers and partners.
Corporate Social Responsibility & Sustainability
Sustainability and corporate social responsibility are central to our business. We strive for positive change by integrating sustainable practices into all our activities. From carefully selected suppliers to environmentally friendly production methods, we are committed to a better future. Together with our partners and customers, we are working towards a fair and green world.
SBB Accredited Training Company
We are proud to be an accredited training company with SBB. This means that we offer students the opportunity to put their skills and knowledge into practice in a stimulating and professional environment. As an SBB accredited training company, we contribute to the development of future professionals by supporting them in their training programme.